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New York, NY, September 17, 2013 – /PRNewswire/ – Beginning this fall in the U.S., actress, activist and renowned beauty Olivia Wilde will serve as the face of Avon’s beloved “Today. Tomorrow. Always.” trio of fragrances. A modern icon of beauty, Wilde’s enduring appeal perfectly complements this timeless fragrance series. First launched in 2004, Today. Tomorrow. Always. has become a set of Avon classics that evokes strong feelings of true love. As the brand approaches a decade, Wilde’s timeless allure makes her the ideal face of this classic, yet modern collection.

“I am honored to be partnering with Avon as the face of the Today. Tomorrow. Always. fragrances,” explained Wilde. “The collection is made up of fragrances that are true classics, yet modern and fresh at the same time.”

“Olivia is an aspirational example of a woman who embodies beauty both inside and out,” says Meg Lerner, Avon Vice President, North America Marketing. “Her passion and dedication to helping others makes her a perfect fit for Avon.”


TODAY: A precious, joyful white floral, Today captures the lush, sweet scent of the nectar-rich, honey-scented blossoms of the Butterfly Bush.

TOMORROW: This oriental woody scent envelops you in the rich, warm scent of exotic flowers and golden fruits.

FOREVER: Fresh, romantic and enduring, Forever immerses you in an embrace of petally Florals, creamy woods and sensual musk.

PRICE: $30.00

WHERE TO BUY: Available exclusively through Avon Representatives,  visit www.embraceyourtomorrow.com.

About Olivia Wilde
As an actress and activist, Olivia Wilde is a modern-day renaissance woman. She effortlessly transitions from sharing the screen with renowned actors to working alongside devoted doctors and teachers in Haitian refugee camps. Wilde has most recently graced the big screen in Joe Swanberg’s “Drinking Buddies.” This fall, Wilde will be seen in Ron Howard’s “Rush” and Spike Jonze’s “Her.” In addition to her film projects, Wilde played a lead role in the most watched television program in the world, “House.” Her activist work has also led her to participate in several high-profile documentary projects, including the PBS docu-series “Half the Sky” inspired by the Nicholas Kristof and Sheryl WuDunn book of the same name.[Source]