Avon is taking makeup to a whole new level!
TRUE COLOR TECHNOLOGY refers to the key innovation in our new formulas. Makeup starts with a base, and then color pigments are added to create different shades. Our products have been reformulated with more translucent bases, which allow the shade colors to show through intensely. This means the rich, vibrant color you see on the lipstick or eyeshadow is the same vibrant color you see when applied.